Cookie Policy
Last updated: February 2026
1. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites work more efficiently, to improve the user experience, and to provide information to website operators.
Cookies may be set by the website you are visiting (“first-party cookies”) or by third parties whose services are integrated into the website (“third-party cookies”). Some cookies are deleted when you close your browser (“session cookies”), while others remain on your device for a set period or until you delete them (“persistent cookies”).
In addition to cookies, this Website may use similar technologies such as pixels, web beacons, and local storage, which function in a comparable way. In this Cookie Policy, the term “cookies” refers to all such technologies collectively.
2. Legal Basis
This Cookie Policy complies with the requirements of:
- Regulation (EU) 2016/679 – General Data Protection Regulation (GDPR)
- Directive 2002/58/EC – ePrivacy Directive (as amended by Directive 2009/136/EC)
- Act No. 127/2005 Coll. on Electronic Communications (Czech Republic)
- Act No. 110/2019 Coll. on Personal Data Processing (Czech Republic)
Strictly necessary cookies are placed on the basis of our legitimate interest in providing a functional and secure website (Art. 6(1)(f) GDPR). All other cookies are placed only with your prior consent (Art. 6(1)(a) GDPR), which you may give, refuse, or withdraw at any time through the cookie consent banner or by adjusting your preferences.
3. Data Controller
| Company | UNAR s.r.o. |
| Address | Slavkov pod Hostýnem 195, 768 61 Bystřice pod Hostýnem, Czech Republic |
| IČO | 29192510 |
| unar@unar-prohotel.com |
4. Types of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the Website to function properly. They enable core features such as page navigation, secure access, and form submissions. These cookies cannot be disabled as the Website would not function correctly without them. No consent is required for these cookies under the ePrivacy Directive.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_shopify_s |
Shopify | Session management and analytics for the current browsing session | Session |
_shopify_y |
Shopify | Persistent visitor identification for site analytics | 1 year |
cart, cart_sig, cart_ts
|
Shopify | Shopping cart functionality and integrity | 14 days |
secure_customer_sig |
Shopify | Customer authentication and login security | 20 years |
storefront_digest |
Shopify | Verifies access to password-protected storefronts | Session |
localization |
Shopify | Stores the user’s country/region and currency preference | Session |
cookie_consent |
Shopify | Stores your cookie consent preferences | 1 year |
4.2 Analytics & Performance Cookies
These cookies help us understand how visitors interact with the Website by collecting and reporting information anonymously. They allow us to measure and improve the performance and content of the Website. These cookies are placed only with your consent.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics | Distinguishes unique visitors by assigning a randomly generated number as a client identifier | 2 years |
_ga_* |
Google Analytics (GA4) | Used to persist session state in GA4 | 2 years |
_gid |
Google Analytics | Distinguishes users for analytics purposes | 24 hours |
_gat_* |
Google Analytics | Throttles request rate to limit data collection on high-traffic sites | 1 minute |
_gat_gtag_* |
Google Tag Manager | Manages and triggers tags for analytics and marketing scripts | 1 minute |
hjSessionUser_* |
Hotjar | Ensures data from subsequent visits is attributed to the same user | 1 year |
hjSession_* |
Hotjar | Stores current session data including heatmaps and recordings | 30 minutes |
_hjAbsoluteSessionInProgress |
Hotjar | Detects the first pageview session of a user | 30 minutes |
4.3 Marketing & Advertising Cookies
These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to help measure the effectiveness of advertising campaigns. These cookies are placed only with your consent.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_gcl_au |
Google Ads | Stores conversion data and associates user actions with Google Ads campaigns | 90 days |
_gcl_aw |
Google Ads | Stores the Google Ads click identifier (gclid) for conversion tracking | 90 days |
_fbp |
Meta (Facebook) | Identifies browsers for advertising and site analytics via Meta Pixel | 90 days |
_fbc |
Meta (Facebook) | Stores Facebook click identifier for conversion tracking | 90 days |
fr |
Meta (Facebook) | Delivers, measures, and improves the relevancy of ads displayed via Facebook | 90 days |
_pin_unauth |
Groups actions for users who cannot be identified via Pinterest Tag | 1 year | |
li_sugr |
Probabilistic browser identification for ad targeting via LinkedIn Insight Tag | 90 days | |
_uetsid, _uetvid
|
Microsoft (Bing Ads) | Tracks visitors across websites to display relevant Microsoft/Bing advertisements | 1 day / 13 months |
sid |
Seznam.cz (Sklik) | Manages advertising campaigns in the Seznam.cz network | 30 days |
4.4 Preference & Functional Cookies
These cookies allow the Website to remember choices you make (such as language or region) and provide enhanced, more personalised features. These cookies are placed only with your consent.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_Shopify_country |
Shopify | Remembers the visitor’s selected country for localised content | Session |
_cmp_a |
Shopify | Stores the user’s consent management preferences | 1 year |
_tracking_consent |
Shopify | Stores tracking consent preferences for the visitor | 1 year |
5. Your Consent and How to Manage Cookies
When you first visit the Website, a cookie consent banner is displayed, allowing you to accept or reject non-essential cookies. You can change your preferences at any time by clicking “Cookie preferences” in the footer of the Website.
5.1 Browser Settings
You can also control and manage cookies through your browser settings. Most browsers allow you to view, delete, and block cookies. Please note that if you block certain cookies, some parts of the Website may not function properly.
Instructions for managing cookies in common browsers:
5.2 Opt-Out of Third-Party Tracking
You can also opt out of tracking by specific third-party providers:
- Google Analytics: Google Analytics Opt-out Browser Add-on
- Google Ads: Google Ads Personalisation Settings
- Meta (Facebook): Facebook Ad Preferences
- LinkedIn: LinkedIn Ad Preferences
- General opt-out: Your Online Choices (EU)
6. Data Sharing and International Transfers
Some third-party cookie providers (e.g., Google LLC, Meta Platforms Inc.) are based outside the European Economic Area (EEA). Where personal data is transferred outside the EEA, we ensure appropriate safeguards are in place, including EU Standard Contractual Clauses (SCCs) or adequacy decisions by the European Commission, in compliance with Articles 44–49 GDPR.
Data collected through cookies may be shared with:
- Shopify Inc. (platform provider) – data processed under the Shopify Data Processing Addendum
- Google LLC (analytics and advertising) – subject to the EU-U.S. Data Privacy Framework
- Meta Platforms Inc. (advertising) – subject to SCCs and the EU-U.S. Data Privacy Framework
- Other third-party providers listed in the cookie tables above – under appropriate safeguards
7. Your Rights Under GDPR
In relation to the personal data collected through cookies, you have the following rights:
- Right of access – to obtain information about data collected via cookies
- Right to erasure – to request deletion of your data (e.g., by clearing cookies)
- Right to restriction – to limit how cookie-based data is processed
- Right to object – to object to data processing based on legitimate interest
- Right to withdraw consent – at any time, without affecting lawfulness of prior processing
- Right to lodge a complaint – with the Czech Data Protection Authority (Úřad pro ochranu osobních údajů, www.uoou.cz) or the supervisory authority in your country of residence
To exercise any of these rights, please contact us at unar@unar-prohotel.com.
8. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for regulatory, operational, or legal reasons. We encourage you to review this page periodically to stay informed about our use of cookies. The date of the latest revision is indicated at the top of this page.
9. Contact
If you have any questions about this Cookie Policy or our use of cookies, please contact us:
UNAR s.r.o.
Slavkov pod Hostýnem 195, 768 61 Bystřice pod Hostýnem, Czech Republic
Email: unar@unar-prohotel.com
Website: www.unar-prohotel.com